“Get safer products into the hands of everyone.'“

Why I joined Beauty Counter

Healthy living has always been a big focus for me and my family. I’ve always felt best when I exercise and eat clean, but I hadn’t given much thought to what’s going on my body - beauty products like deodorant, body lotion, haircare, etc. I always bought beauty products with pretty labels and labels that read “all natural” (who’s with me?!), but to my surprise, there’s SO many chemicals and toxic ingredients I never knew about! So in the same way I began reading the ingredients on food labels, I started reading the labels on my beauty products. Beauty Counter isn’t teaching me to fear all the scary ingredients out there, rather, I’m learning how to find the products that are actually helpful to my body with “clean” ingredients. I LOVE everything I’ve ever purchased from this amazing company! It’s nice to use products on my family that I totally trust.


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“There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.”

“Over 1,500 questionable ingredients are never used in our formulations—we call this The Never List™ 

“Companies are allowed to use harmful ingredients and make their own judgments about safety.”

-Gregg Renfrew, CEO